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Your commitment to help conquer a disease that affects us all is an admirable one, but we know that raising the funds to get there doesn’t always feel easy. Especially when potential donors don’t know about The Ride, The Princess Margaret or the life-saving cancer research you are supporting when you raise funds.

Getting started early and letting people know why you’re riding will go a long way towards hitting your goal. Plus, we’ve created a few tips and tools to help. From fun social filters to stickers and more, all the resources you need for fundraising success are below.
 

Start With a Self-Pledge

Kickstart your fundraising efforts with a self-pledge of $50 or $100 and set the bar for how much others should donate.
 

Reach Out

Share photos, tap into wider conversations, and go global with your connection to the cause.

  • Step 1: Tell everyone you know.
  • Step 2: Use all platforms.

  • Step 3: Make it personal.

Share the Stats

Share some eye-opening stats with your network so they know exactly what they are investing in: a Ride that will help save more lives across Canada and around the world. Use them in emails, on social, or to start conversations about fundraising. The more we remind people of just how important the cause is, the more they will want to contribute.
 
  1. The Ride is Canada’s biggest cycling fundraiser directly supporting life-saving cancer research at The Princess Margaret.
  2. When supporting The Ride, you are advancing cancer care for patients across Canada and around the globe.
  3. Thousands of Canadians will come together to fuel life-saving cancer research at this year’s Ride to Conquer Cancer event.
  4. We Ride together for our parents, siblings, friends, neighbours, and everyone who has ever been touched by cancer.

Use the Social Toolkit

Use these custom social tools to get your message out there in a fun and engaging way. Don’t forget to use the hashtag #Ride2Conquer when posting on social so that we can see, support and reshare your Ride progress along the way!

Wear Your Helmet!
Use this epic Ride helmet filter when sharing stories or reels about your Ride. Tell people why you are participating and encourage them to donate. Using it is easy:
  1. Start an IG or FB story.
  2. Click ‘Browse effects’ and Search ‘Ride2Conquer’.
  3. Add a donation link so supporters can click through (just copy and paste your personal fundraising page url).
OR

From your phone, use these links (Instagram, Facebook) to add the filter to your story. Save the filter for quick access by clicking the bookmark icon beside the filter name.
 
Stick It to Your Social Stories
We all know a picture is worth 1000 words, add these one-of-a-kind Ride stickers to create interest and add meaning to every shareable moment. Simply search ‘Ride2Conquer’ on Instagram, Facebook, and TikTok to access our custom sticker pack.
 
Share Your Progress
Add this custom badge to your email signature and share fundraising progress with your supporters! It’s always attached as long as you have it linked and will continue to update your fundraising total in real time to show friends and family how close you are to your goal.

View the setup instructions* for Participant Centre emails, Gmail, Outlook, and Facebook and LinkedIn.

*If you need help with your Participant Centre features, please contact us at rideguides@thepmcf.ca.
 
Use Facebook Fundraising
It’s another great way to get your network behind your Ride. Plus, the tool is already built into The Facebook platform and easy to use. Click here to get started.

Note: Facebook can take up to six weeks to let us know the total amount fundraised. To ensure your efforts are reflected accurately on your personal fundraising page ASAP, please fill out this form.

*Funds will be listed as ‘Facebook Fundraiser’ on your honour roll.

If you have any questions at any time, please reach out to our Ride Guides at rideguides@thepmcf.ca
 

You’ve Got This

If you don’t see a lot of traction after your first ask, don’t let it get you down! Timing is everything and you may find that potential donors are simply waiting to donate or need a gentle reminder to make their contribution.

If at first you don’t succeed, do not be afraid to try again. We are always here to help! Reach out anytime by using the email below or find more answers to fundraising questions here.
 

Questions?

Join the Ride to Conquer Cancer.